Fantasy Trailer Analysis
Typical codes and conventions which are excepted in fantasy
trailer is shown within first 2 seconds of the trailer, the mystical extreme
long shots of beautiful forests and misty skies accompanied by a booming voice
over which holds authority and knowledge. A low angle shot of an elderly man
with a long beard connotes he is wise. Panning shot of a treasure looking map
suggests the film contains a quest of some sort. Non Diegetic music is building
in tempo, we then get a medium shot of a heard of men all of which have long
beards and are holding medieval looking weapons, covered in fur suggesting they
have been hunting, connoting masculinity. Shot then cuts to black until the films
titles appear, the colours used are gold/brown and black are mysterious and
somewhat sinister.
The entire mood of the trailer then alters, the lighting is
brighter and the music is more upbeat all creating a more positive and happy
feeling. A new character is introduced, he calls himself a “Hobbit” and states
that he is surrounding by dwarfs all are typical stereotypes of a fantasy film.
A long shot of the dwarfs head butting each other and the “hobbit” is in the
background looking puzzled suggests he is different and doesn’t understand
their ways of communication. Following shots of many people surrounding a
dinner table having what looks like a feast as they throw food about while the
hobbit awkwardly circles round them, further reinforcing the idea that he is
potentially an outsider as he doesn’t behave in the same way as the others.
This small scene ends on someone taking on a leadership role and shouting that
about a new tail that they about to embark on.
Long shot of The Hobbit running among the chickens and
shouting he is going on an adventure shows innocence as he was seen before as
being manipulated by the others, the audience like The Hobbit as he is lovable
and sweet. The trailer then includes a long shot of two characters, one being a
women, the first women we have seen in the trailer, she is wearing white and
has the sun setting behind her, with her long blond hair she symbolises an
angle, this causes audience to try and figure out how her character fits into
the film.
This then swaps to a
very different scene where the Hobbit is seen being confronted and threatened
by a large animal, showing that he has already got into trouble, something that
we expected. The audience has emotionally invested in his character therefore
are intrigued to see how he gets out of this situation. Another title shot is
used, showing the audience that the director is same one who directed Lord of
the rings, which is another popular fantasy trilogy, therefore the audiences
will trust that this film will be good down to the fact they have the same
director, resulting in them being more inclined to watch the film.
After scenes
of various mythical creatures battling which each other, audience is introduced
to a scary looking creepy character which is sure to leave an impact on the
audience due to a close up of the characters freakish eyes that bulge out of
its head. This is followed by another montage of shots showing battle and
animals accompanied by dramatic and heroic music which suggests that somehow
the Hobbit may come out of this victorious. All these action packed shots lead
up to the reveal of the movie title, which takes a gold ring and turns it into
the “O” in “The Hobbit” which makes another reference to Lord of the rings,
resulting in the last message of the film being that it is associated with Lord
of the Rings. The final part of the trailer shows comedy, suggesting this film
is slightly different from others as it is not so serious but instead has some
light hearted moments for families to enjoy.
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