Conventions of Film Poster

Conventions of Film Posters

Films poster are made to create awareness of the film and advertise it. Typical conventions include a large picture of main character with the title of the film looking dominant and clear, most posters also contain release date, actors names and occasionally the directors name. The poster must be eye catching and stand out from all the rest so use of colours are important, different genres use different kinds of colours for example, horror tends to stay with the dark gloomy colours whereas a romance film poster will contain soft pastel and red colours, as this connotes love. Certain posters include reviews, this is effective as the audience trust the rating and believe it is going to be good.

Audience Research - Fantasy

Fantasy Genre - Audience research

• Target audience is teenagers to young men as they contain a lot of fiction therefore older audience wont enjoy watching it
• Girls are also interested in this genre but not as much
• Although the very successful fantasy such is Harry Potter are popular with both genders and all ages groups

Audience Research - Comedy

Comedy Audience Research

• Wide target audience - male and female both enjoy comedy as it is light hearted
• All ages watch comedy as it is generally appropriate for younger years as well
• Comedies range from Us to 18s so they are really adapt to all age groups

Audience Research - Drama

Drama Genre - Audience Research 

• As dramas usually contain areas of romance women are more interested than men, but men are still big fans of dramas, as they are artistic and talented representations of real life which allow it to be relateable by the audience, enabling them to link it to their personal life.
• Dramas are supposedly boring to a younger audience as no car chases and explosions occur therefore target audience is early adulthood going all the way to your 80s 

Audience Research - Action

Action Genre - Audience Research 

• Both male and females enjoy the action genre as it is exciting but men are supposedly bigger fans of this genre as many are filled with violence, guns, explosions and car chases which are all stereotypical interests of men. Men also enjoy action films as they can imagine themselves being the hero of the film. Action films are also made to attract males as the films include attractive women which of course the men are drawn to. 
• There is a wide age bracket for action films as people of many ages enjoy it although the interests starts in teenage years and for most dies out in their late 50s when they are looking for a more calm and artistic film such as a drama to enjoy.

Audience Research - Romance

                                                    

Romance Genre - Audience Research 

• Females tend to be the most popular target audience for romance films, as they love watching a love story, imagining themselves in the film as every girl dreams of loving the "perfect guy" which romance genre usually delivers. Although men would sometimes be forced to see a romance film for example a first date to create a mood, if it was up to them many would not choose to watch a romance film, generally men tend to be more interested in action films.
• The age bracket for a romance is teen girls and young women who are still chasing the idea of perfect love, whereas older audiences no longer are interested in lovey dovey films and instead prefer a light hearted comedy.

Audience Research - Horror

Horror Genre - Audience Research 

• Young adults between age of 15 and 25, particularity males as they are stereotypical fearless and thrill seekers compared to girls 
• Horror genre fans enjoy the thrill and excitement of the unexpected 
• Enjoy watching gore and violence 
• When seeing a horror film people tend to watch it in groups, for example a group of friends. Although first date couples also enjoy a horror film as it breaks the ice as do many genres of film.