Our poster is very successful in advertising our film as the
title is very visible and large making it clear to the audience. There is no
specific release date instead the poster states it is “coming soon” informing
the audience they must look out for it. The name of our film takes centre
attention in large black writing surrounded by flames, not only does this
attract the audience’s attention it also appeals to the target audience. Having
flames on our film poster is a convention of action films; this allows
audiences to quickly identify the genre. Other indicators of the action genre
is the stances that the actor are doing, standing brave and strong suggests
they are powerful characters which the audience would like to know more about. As the female actor is standing further
forward in the poster we assume she is the main character which subverts
typical stereotypes that the protagonist is usually male, the men who are
standing further back together suggest they are a team, working together, as
they are placed further back the audience assume they are the antagonists. The
blueprint backdrop at the top of the poster connotes mystery, on the bottom
part of the poster shows a long shot of London, including a location on the
poster gives the audience a better feel of the film and what they think may
happen, as London is a very large City and many films contains London, shows
our film is just as diverse and professional as others. Finally the colours of
the poster conform to the action genre as black and green colours are also used
in many other famous action posters.
Similarly, in our magazine front cover the film title is
clearly advertised by using large bold writing; we used special effects to make
the title appear smashed this connotes destruction and violence, conforming to
the conventions of an action film. Another similarity is the prevalence given
to our actors, main character Agent Miller is placed in the centre of the
magazine, holding a gun up, the gun purposely points straight at the audience
making them feel it is directed at them therefore leaving a bigger impact on
them. The gun is also an indication of the genre, attracting action fans to
easily identify what they like. Our magazine front cover follows many
conventions of other magazines, such as the large “Empire” title as well as the
overlapping of the main image slightly being in front of the magazine title,
this creates a professional and appealing look as it makes all the aspects of
the magazine fit together nicely. There are many aspects of the magazine which
advertises and encourages audiences into purchasing the magazine in order to read
the articles such as the “First exclusive interview with CHLOE HICKS” putting
her name in capitals makes her sound important, suggesting that audiences
should want to read the interview, stating its “exclusive” suggests it new and
exciting, something no one has ever seen again, which also makes audience want
to read it. Other features at the sides of the magazine include conventional advertisement
of other action films and the bonus Oscars article, all these features attract the
action fans to the magazine, especially the effective looking camera reel which
included pictures of other films, giving the audience a visual persuasion into
buying the magazine.
Our film trailer conforms to action genre stereotypes such
as car chases, guns and fight scenes, throughout the trailer it is clear to the
audience what genre it is using many indicators such as the characters and
location, our trailer is successful is advertising the film as our film title
appears alongside some suspense filled music creating an impact of the audience
making the name “International” stick in their minds. Therefore our Film
poster, magazine front cover and our trailer all complement each other in
advertising and appealing to our target audience.
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